Using Form Rules to Create Smart Forms


by 123FormBuilder

Each person is unique, and so should forms be. Unlike paper ones, online forms are able to provide make a much better user experience by readjusting themselves on-the-go, according to your respondent’s input.

Not only that, but they can even create a tailored and personalized pathway for each visitor after their answer in an automated way, but always keeping focus on what they say. How can that be possible? By creating rules that tell your form how to behave under certain circumstances.

Web forms are not just a set of boxes, labels and buttons. From basic to advanced features, online forms have extensive capabilities that help you achieve your business goals. Rules allow you, for example, to hide irrelevant questions that drive respondents away, send autoresponders based on their input and or redirect them to a specific section of your website after submission.


In other words, rules help you provide a more personalized experience and attain your business goals faster and more effectively, and in this article you’ll learn about the benefits of using them to create smart, dynamic forms.

Why would you need rules for your web forms?

conditional logic feature



Rules allow you to change the behavior of your web forms based on the selections or the input of the people filling them out. You’ll be able to customize your web forms’ flow, offer your customers a personalized experience, add interactivity to your forms and avoid web form abandonment. Depending on your needs, there are various approaches to rules and different outcomes. You can use Field Rules to show or hide specific fields based on the information provided by your submitters, Autoresponder Rules to trigger a particular autoresponder when one or more conditions are met and Form Rules to redirect to a specific web page when certain conditions are met.




“How is this helpful to me?” you may ask. Bear with me. There are multiple ways in which you can apply rules to your forms to make them smarter, so let me give you some actual examples:

➤ Redirect users to a different category on your website depending on their reasons for visiting it.

➤ Provide custom feedback based on the respondent’s quiz score or form selections

➤ Why asking someone his favourite football team when they said they don’t like football at all? Hide irrelevant questions to make your forms or surveys shorter and smarter!

➤ Be precise! Ask your visitor more about a certain topic only when he mentions it.

➤ Not using payment integration? Redirect your users to your own payment page!

➤ Easily link forms between them using form rules.

Rules best practices

➤ Use Field Rules to make your form react to your users selections immediately. This is handful in all your forms: it makes them look clean, short and professional.

➤ Use Autoresponder Rules when you want to trigger an email to your visitors based on their answers. This is particularly useful when confirming a purchase and recapping the operation details.

➤ Use Form Rules to redirect your users to a particular URL after submission and a further immediate action is needed. For instance, when they need to sign-up for a service or when you want to expose them to a tailored offer.

What do you think? Ready to start creating your own smart forms with awesome rules functionality?

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