The Definitive Guide To Lead Generation Forms: Part 3


by 123FormBuilder

The newsletter subscription form as a lead catcher

As we advance in our lead generation forms post series, we sure hope your leads are starting to pour in. After revealing a few tips and tricks from the great secrets of how to use lead generation forms and after presenting the tweaks for the perfect lead gathering contact form, today we’ve prepared you a face-to-face meeting with another member of the lead generation form family.

The newsletter subscription form is the perfect way for:
– getting new leads in the shape of email addresses
– providing you the first step for sharing business news, offers and other types of information through your newsletters
– getting your email marketing campaigns done efficiently, as the newsletter signup form is the gateway between your customers’ inbox and the emails you are sending in your campaign.

10 Tips for a newsletter subscription form that converts

While there may be slight differences in applying these tips, they are generally known as capable to improve your form’s success.

1. Make your form accessible. Site visitors have to easily see the form, so they are drawn to filling it out. Whether you place it on every page, on the About page, homepage or blog posts, on the top sidebar or in the page footer, you’ll have to find the spot that best attracts visitors. A/B testing can come in handy at this point.

2. Tell your visitors what’s in for them if they subscribe. Maybe you plan on offering a freebie in exchange for signing up. Or maybe you just want to send them valuable information about your company. Anyhow, identify and offer site visitors a reason for subscribing.

3. Give your audience a hint on the type of content they’ll see if they subscribe. People don’t opt for receiving newsletters just for the sake of it. There has to be a stronger motivation in order for that to happen. Besides, we’re all tired of being assaulted with uninteresting information. Thus, it makes sense to tell people they’ll get company news, product information, updates, special deals, coupons or whatever types of content you plan on sending.

4. Assure your visitors that you won’t spam them and that you won’t give away their email address. As spam is an ample problem of today’s emailing world, we are all sensitive and a little skeptic towards giving away our private contact details. Thus, providing an explanation like “We assure you that we won’t spam, nor give your email address to third parties” might appease visitors and convince them to fill out the form.


5. Set an appropriate newsletter frequency. Sending out news too often raises a high risk of making receivers feel overwhelmed, and leading to them unsubscribing from your newsletter list. On the other hand, too few newsletters can conduct to an inconsistent communication which will determine people to forget about you or to start ignoring updates from you, once these finally get into their inboxes.

6. Use an appropriate language for your newsletter subscription form, especially for your submit button. Studies have shown that in some cases buttons with text like ‘send’, ‘join’, ‘I want to receive email updates’ and other variations, may increase chances for filling out the form, in comparison to the classic ‘subscribe’.

7. Make your newsletter subscription form stand out. Meaning, the form should have a nice aspect and visually attract people. Form customization has to follow your general branding lines, while keeping the form light, and not crowded. The submit button should be clearly visible and distinguish itself through its design.

8. Keep your form short and simple. Probably a piece of advice you don’t hear for the first time. Still, there are many forms that use too many fields, which has proven to lower conversion rates significantly. While each newsletter subscription form creator can see what form model works out best, some of the most enticing forms have only one field – the email address field.

9. Use field validation if you want to be sure the email address is entered correctly. This measure can help you whether your visitor types in an incorrect address on purpose (especially if you offer something in exchange like a freebie), or if they misspell the address accidentally.

10. Display a customized thank you page after the form submission, confirming your visitor they are now signed up for your updates. Moreover, if you have a form where you also ask for your visitor’s name, you can create a custom autoresponder. This can include respondents’ names for a more personal approach, as well as any other information you’d like to share with your new follower.

How will you use the leads from newsletter subscription forms?

Once you have a successful newsletter subscription form and visitors start filling it out, you’re two steps further down the road of email marketing. The next logical step is to turn your new leads to account.

Leads form newsletter subscription forms can be used:

– to send them company news and updates
– to inform your audience about new products or improvements
– to let people know about special deals and season’s promotions
– to send coupons that can be used for further purchases from your company
– to tell followers about events you are organizing, such as product samplings, exhibitions, webinars and others
– to obtain your audience’s participation for initiatives like event registrations, feedback surveys, donations for charity campaigns and others.

In addition to all of this, 123FormBuilder offers you some more extended ways to handle your new gained leads effectively. Our integrations with popular CRMs and emailing systems make it possible for the leads to be automatically added into the applications of your choice. From there, it is your call what to do next – follow up on them, send them newsletters, and nurture them for further growth.

How is your newsletter subscription form working out? We can’t wait to hear about it in the comments section below, on Facebook or on Twitter!

Moving onward with our lead generation forms series, our next article is focusing on freebie forms.

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