How To Use Interactive Content to Increase User Engagement on Social Media


by 123FormBuilder

Nowadays, visitors’ engagement is vital for having success on social media platforms. However, it’s necessary to remember that people don’t want to hear about your products all the time, specially when they are surfing through social channels in their free time. That is why you need to create content that is not only valuable, but personal too.

Keeping users engaged with your brand is essential for increasing your social communities’ and website traffic. Engagement ensures that visitors who arrive on your page will continue there – which is a positive quality signal for Google – and that they’ll be more compelled to share your content with their friends, creating organic links, and indirectly boosting your rankings and traffic.

One of the best ways to achieve this is creating relevant interactive content. Today, we will show you how you can use our online forms to create this type of content engaging your users on your social media channels.

Online Quizzes

Building interactive quizzes online is an awesome way to engage with your users. With 123Online Quiz - 123FormBuilderContactForm you can build amazing quizzes using our free template and then adapting it to your own purposes. You can add radio buttons fields, multiple choice fields, images, HTML blocks and all kind of other elements to keep it interactive and appealing for your respondents.

You can choose to make your quizzes a serious test of knowledge, a fun break, or anything in between. It can also help you build stronger relationships between your businesses and your consumers by sharing information about a topic or product that is appealing to them.

In addition, you can also use quizzes for lead generation by collecting contact information. For example, you can create a really interesting quiz on a hot topic and request participant’s email in order to receive the results.

Online Surveys and Polls

Online Surveys and Polls - 123FormBuilder

Here you will have 2 great assets to discover new trends and opportunities. You can either use surveys to learn about an experience your customer already had with your product or service, or you can discover their expectations by collecting feedback. Moreover, online polls can have many purposes: a simple poll can be an easy way to gather a general opinion, to figure out the best solution, to get new ideas for content generation.

Moreover, if you include questions that ask about gender, age and location, you can also gather data about your customer demographics. Further, you could ask questions such as “which topic did you find most appealing?” or “which category would you like to hear more about?”.Thus, you will have a lot of already-relevant topics and some guidance for your content strategy.

Questions are a great way to encourage dialogue with fans, being one of the easiest and best methods to get people to respond to your posts. By directly asking visitors questions and providing them a manner to give feedback directly, you’ve added a human element to your page that users will engage more easily. In addition, by showcasing your surveys and polls results, you will actively engage users in a conversation, building your audience.

Online Contests and Sweepstakes

Online Contests and Sweepstakes

Contests are another great way to boost social media engagement. They are an affordable and measurable method to grow your sales, business and brand. You’ll be engaging consumers with your brand in a personal and playful way. Moreover, they can not only reward loyal viewers, but also create excitement making users to visit your social media pages frequently to check if they have won.

As in any other social media marketing initiative, your positioning needs to be tailored to your market. Contests are not just about getting thousands of post likes, but it’s about reaching your business goals, whether they are driving more traffic into your website, gaining more registrants to your event, or more free trials on your latest product launch. With your objective in mind, there are many types of contests that you can organize structured to target the engagement that you would like from your audience.

To sum up, you should always keep in mind that this interactive content doesn’t just increase engagement, satisfaction and user retention, but it gives you a way to obtain a lot of valuable insight into what your users want from you and how you can possibly tweak your content strategy to gain more traffic.

By understanding the type of audience that you have and what they’re interested in, you can create new content more suitable to your audience needs. This will make them continuously engaged, creating a loyalty to your social channel and therefore, your brand and services.

What about you? Have you used a different tactic to increase your user engagement on social media?  I’d love to hear what you think in the comments section below.

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