User Friendly eCommerce Platforms: Wix & Shopify

eCommerce is on the rise, and, together with it, eCommerce platforms are growing too. There’s no one who can deny this: studies show that only in the USA, eCommerce grew by more than 14% in 2018 – and the numbers keep rising all over the world (as you can see in the forecast graph below as well). 

No matter who you are, where you come from, and what type of target audience you may fall in, there’s a pretty big chance that you will find what you are looking for right there, in the tab right next to this one. 

A world of products and services opens right there, one click away. Dolls from China? Let them come. Scottish shortbread cookies right from Edinburgh? Ship them away! Far from home and craving a taste of it? There’s eCommerce for that. 

If you are an eCommerce owner (or want to become one), you’re in for a treat because the world in which you are tap-dancing is more musical than ever. 

It can also be a pretty confusing melody to dance on, truth be told. 

For instance, what are the most user-friendly eCommerce platforms? How about those that are considered to be, at a general level, the best eCommerce platforms of 2020? Is there a free eCommerce platform in 2020 worth your interest? 

We have gathered all the tips you need – so read on and find out more. 

Wix – The User-Friendly eCommerce Site Builder 

If you have been on the internet for a bit, there’s a pretty big chance you’ve heard about Wix. 

It’s impossible not to love this site-building and eCommerce platform because it has been created to be so user-friendly on all grounds that you will instantly fall in love with it. Even if you have written zero lines of code in your life, even if you don’t know what a line of code is, and even if you have just stumbled into eCommerce, Wix will still be easy to use. 

Basically, the entire concept of this eCommerce platform is based on dragging. And dropping. 

Drag an element, drop into the page, customize it, and voila, you have a full-running, good-looking, UX-friendly website. 

There are a few qualities that make Wix one of the best eCommerce platforms to consider in 2020: 

  • It is incredibly easy to customize
  • It will allow you to accept actual payments on your site
  • It allows you to implement a series of elements, including forms (wink, wink, 123FormBuilder has been on Wix since forever and our form builder is the perfect solution for those of you who either sell customized items or want to receive custom defect/ delivery/ return reports). 
  • It looks very attractive with minimum effort (as mentioned before, you don’t have to have any kind of coding experience to work with this platform). 
  • It will show you how all of your edits are affecting the actual storefront – which is golden, because you get to see in real-time how your work is impacting everything
  • It will allow you to create an actual brand around your products (precisely because it is so easy to customize sites on Wix).
  • It will provide you with advanced eCommerce tools (such as cart abandonment recovery tools, for example).
  • It will allow you to install Google Analytics so that you can track your data and use it for your Conversion Rate Optimization, Search Engine Optimization, marketing, and general business decisions. 
  • It will allow you to create a multi-lingual website (in case you want to tap into that massive global eCommerce market that was worth no less than $3.5 trillion in 2019). 

Are there any downfalls to Wix for eCommerce? 

Well, yes, everything comes with a negative side as well, and this platform makes no exception. One of the major downfalls is that you won’t receive stock alerts (so you will have to keep an eye on them the old-school way). 

Furthermore, do keep in mind that, if you want to enjoy the full range of benefits Wix offers to eCommerce owners, you will most likely have to upgrade your account to a Business & eCommerce plan (which starts at $17/ month and goes up to $35/ month). 

In closing (of this section), here are a couple of the most popular Wix-built eCommerce sites for your inspiration: 


LeFaye Products

Shopify – One of the Best eCommerce Platforms

As much as we love Wix, we have to say that, when it comes to eCommerce platforms, Shopify takes a very special place in our hearts. In fact, it’s so special we’re proud to say we’re Shopify partners (meaning that it’s even easier to use 123FormBuilder with your Shopify website). 

Without a trace of doubt, Shopify has one of the biggest market shares in American eCommerce: more than 30% of the eCommerce owners in the USA lean towards this platform.

And if we have to be honest, they have plenty of reasons to choose Shopify as their leading eCommerce platform: 

  • Same as in the case of Wix, you won’t need any coding skills to “operate” with Shopify. 
  • It comes with multichannel integration, which means that you can sell products on your website, as well as on social media (Facebook, Instagram, eBay, and so on). For instance, this retailer sold their products using both Shopify and Etsy, which has contributed to their success. 
  • It will help you manage your inventory (so you can finally bid farewell to all those fun manual spreadsheets) 
  • It provides you with more than 100 payment gateways. 
  • It comes with a variety of integrations (including 123FormBuilder, of course!)
  • It is aimed at small businesses, beginner eCommerce owners, as well as ambitious eCommerce entrepreneurs who want to grow (and as such, want to make sure the platform they’re on will actually provide them with enough support in this direction). 
  • It has a good range of customization options, including more than 50 themes. 
  • It will allow you to edit HTML and CSS code if you need to do this (but it is not in any way a must). 
  • You won’t have to worry about hosting with Shopify because the platform itself is a hosted solution.
  • It will allow you to install Google Analytics, so that you can track all that precious Big Data flowing into your website (and use it for smarter business decisions in the future). Here’s a guide on how to bring Shopify and Google Analytics together. 
  • Pricing starts at $29/ month, which, considering the features, is actually pretty good.

The downfalls of using Shopify for your eCommerce website? One of the things you might want to keep in mind is that only 10 of the 50+ themes are actually free (the remaining ones are actually paid). 

As for examples, here are two user-friendly eCommerce websites built using Shopify: 

House of Holland:

house of holland faces

Cedar and Sail (whose story you can find on Shopify’s Case Study section as well):

cedar + saul cabon black collection

So, which one will you choose? Will it be Wix, one of the best site-building and eCommerce platforms, or will it be the more eCommerce-focused Shopify? 

Leave us a comment below or let’s take this to social media on Facebook, Twitter, or LinkedIn. We always love a good talk! 


1 comment

  1. Currently, use Wix but wish we could afford Shopify. It provides so, so many 3rd party app integrations that tightly interface with the Shopify platform. Also, Wix has very little in the way of Marketing tools for e-commerce. For example, no referral and affiliate program app, A really good CRM app and I could go on and on. Ascend, which was supposedly Wix’s big program to develop a wide range of apps in house has provided hardly any product.

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