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ExactTarget Integration


With the 123FormBuilder – ExactTarget integration, your web forms can easily be integrated with your ExactTarget email marketing campaigns. Access the 123FormBuilder application straight from the ExactTarget interface. Build and customize your forms, then add them in the email messages your subscribers receive.

In no time, your entire list of subscribers will be invited to fill out the form. Follow the step-by-step guide below to enable the 123FormBuilder – ExactTarget integration. Start collecting useful information easily!

1. First, add the 123FormBuilder application to your ExactTarget account.

2. Log in to your 123FormBuilder account or sign up for one if you haven’t yet. There are four types of accounts to choose from. Choose the one that suits your needs best.

123FormBuilder - ExactTarget integration

3. Create and customize your form. In the Form Editor, you can add all the form fields that you need. Choose from among various types of fields and options. Customize email notifications and security preferences in the Settings section. Tweak the form theme and enable payments if you want to receive money through your forms.

4. Go to the Get Code & Publish section of your 123FormBuilder account.

ExactTarget integration - Add web forms to your emails

At this point, your form is added to your ExactTarget account. You can find it in the section EmailContentMy Contents.

5. Now all that is left to do is add the form to your email message. Go to the section ContentSimple Automated Emails section in your ExactTarget account.

ExactTarget simple automated emails

6. Edit an email, click on one of the template’s section, and then on Retrieve Content.

Edit ExactTarget email

7. Select the form from the list and press OK.

Retrieve content for ExactTarget emails

The link to your form is now included in your email message. Send the email to your subscribers and start receiving submissions directly to your inbox.

Related documentation:
How to prefill form fields in ExactTarget?
How to Send Form Data into ExactTarget Lists
How to include web forms in your automated ExactTarget emails?
How to validate 123FormBuilder in the IP Whitelist section from ExactTarget?
How to send form submissions to Data Extensions in ExactTarget?

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the  FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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