Enterprise Forms for the CIO, Part 5: Third Party Apps


by 123FormBuilder

Business CIOFor all busy CIOs out there, and for everyone else wishing to make use of the great feature named white label form builder, we have some more good news in our white label post series. When creating forms with 123FormBuilder you can do more than customizing your form builder’s backend, setting up domain aliasing and designing your forms to match your business. All these options are accompanied by the one of integrating your web forms with your favorite third party apps.

Each business has a suite of tools of its own that are employed to handle various tasks. Among these are managing internal communications, running email campaigns, taking care of customer support and others. Each of these tasks demands for a dedicated app, and as the list of available apps generally is very broad, we tend to pick our favorites to work with.

The great news is that 123FormBuilder already integrates with a whole bunch of various third party apps. Make sure you take a closer look at our third party apps list. Chances are you’ll find the ones you already love using. From the moment you find the app you’re looking for, you’re just a few steps away from integrating it with your web form.

In fact, to make things easier for you, we’ll present you a quick overview of the third party apps 123FormBuilder integrates with:

  • email marketing systems: MailChimp, VerticalResponse, iContact, AWeber, Constant Contact, GetResponse, enormail, ExactTarget
  • CRMs: Zoho CRM, Salesforce, Top Producer, Pipeline Deals, Wix Contacts, NationBuilder
  • file management systems: Dropbox, Google Drive (formerly known as Google Docs)
  • project management apps: Smartsheet, Evernote
  • event management apps: Google Calendar
  • help desk systems: Zendesk
  • social channels and social content management platforms: Twitter, Facebook, Google Groups, Yahoo Groups, HootSuite.

Furthermore, should you not find your favorite app on our list, we have a solution for that. You see, there’s this nice concept called WebHook. A WebHook lets you connect two instances, in order for a data exchange to take place between them, through using hooks. To be more specific, WebHooks allow you to send data submitted through your form to an application of your choice. One thing to pay attention to, though, is for the specific application to accept external data coming through hooks. Is this condition met, the next steps are not complicated at all: enabling the WebHooks integration in your form builder’s apps section, uploading the script on the web and pasting it into the dedicated section of the form builder. Voila!

WebHooks work following a simple to understand trigger causes action principle. In the case of web forms, the submissions are triggers, while resulting webhooks URLs are the actions. To see whether such an action was successful, you can integrate a POST WebHook API into your form, which will perform a background POST action.

Use cases for web forms with third party apps integration for your business

Now that we provided you with the list of third party apps we integrate with, as well as with an additional solution for connecting the online apps you work with, you just have the task of picking your favorites. Create the web forms you need, add your selected apps, and share them with your audience. Below you will find a few use cases where you could employ web forms integrated with third party apps.

Sharing web forms in email campaigns. A case where integrating your forms with emailing systems comes in handy is when you decide to run an email campaign for your customers or potential new clients. The type of form you use varies upon your campaign goal. Overall, you can share feedback surveys, lead generation forms, contest forms and many more. Customize your third party app settings if you want form data to be sent to your emailing system. By doing so, you could gather new leads and additional information about your customers. Imagine you are organizing an email campaign for gathering new B2B leads. How useful is that forms-emailing systems combination now?

Using forms for customer support. Integrating your web forms with help desk systems allows you to directly create tickets from your form submissions. The forms which match your business’ image showing a custom domain alias can be shared wherever your customers are, be it your website, social media channels or anywhere else. Customers who can easily report the issues they’re experiencing are much happier than the ones who struggle to find a way to get in touch with you for getting their problem solved.

Managing projects with help of web forms. If you run a business, you probably encounter situations when your team needs to collaborate on different projects. Since the staff can’t run continuous meetings for presenting each new thought or idea, it could be a good strategy to design a web form which your team members can fill out every time they feel like adding something to the discussion. While the forms are white-labeled and customized according to your business, so that employees easily identify they’re coming from your company, integrating forms with project management apps can streamline work. For example, if you use Evernote for project notes, each new form submission could add some information to your notebooks.

As you see, use cases for web forms with third party app integration can be as various as you need them to be. The essential thing is to know what apps you want to use. So what’s it gonna be in your case?

Image courtesy of Kent Wang/Flickr.com

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