Enterprise Forms For The CIO, Part 3: Domain Aliasing


by 123FormBuilder

Our White Label solution offers a fully customizable form builder that addresses the needs of companies for extended settings and appearance features.

After discussing about building a custom backend for your users’ form building experience, we’re continuing our White Label Post Series with a new topic: domain aliasing. Or domain mapping, if you prefer this term. What does it mean? In simple words, it consists of creating an alias for the “123formbuilder” part in your form URL.

Using domain aliasing will make your forms look like they’re hosted on your own domain, instead of ours. The form link won’t contain any reference to 123FormBuilder. This way, people who will view the form will see it integrated in your web strategy just the same as any other website elements of yours.

No matter if you are using your forms on an internal level, sharing them with your employees, or distributing them externally to your customers, domain aliasing can benefit your business. All of the form viewers will rest assured the form belongs to you.

Reasons to use domain aliasing

You might question yourself if it really makes sense to use a business tailored URL for your forms, that doesn’t refer to 123FormBuilder. We provide you a few reasons  why it does make sense:

1. Domain aliasing maintains users’ trust. Seeing your own domain name in the URL will indicate users that the form comes from you, not from a 3rd party app. Even if the 3rd party app is a trusted provider, your user might not be familiar with it and thus have some containment towards filling out the form.

2. Domain aliasing allows employees to be sure they’re filling out a company owned document. For example, if you decide to run an employee evaluation survey, your staff may feel more confident in providing honest answers, knowing their responses won’t be disclosed somewhere on the web.

3. Not having a custom domain alias can break the user experience. Imagine this scenario: your user browses through his inbox and reads the emails coming from your company address. In one of them, you invite them to participate in a feedback gathering action, through sending a form link. Now, if the form link sends them to another domain name, they might feel confused. You risk that they won’t know where they stand. Does the form still have something to do with your company? Have they landed on somebody else’s site? Told you how to avoid these questions.

4. Domain aliasing is a branding partner. With branding, it pretty much comes to customizing everything that belongs to you. Every. Single. Item. Hence, displaying your own domain name will concur to your overall branding efforts. While your social media channels, your emails, your presentation materials are branded, your web forms should be too. (By the way, are you familiar with our other branding options?)

Use cases when domain aliasing comes in helpful

Now that we convinced you that domain aliasing is relevant (we did convince you, right?), we’ll break down some use cases where you might value a custom domain name.

Sending out a company newsletter. Newsletters are a popular communication channel you can use in your business’ marketing strategy. They comprise company news, updates, product information, helpful resources, and general information. From time to time, you may want to use the newsletter in order to invite your customers to fill out a form. Be it a market research survey, a customer feedback survey, an event registration form for an event you plan organizing, or a freebie form to access something you’re giving away for free, you’ll include the form link in your newsletter. When clicking on it, people will be taken to the form which will traditionally wear a 123FormBuilder URL. Unless you use domain aliasing.

Sharing the form link across multiple platforms. As you already know, 123FormBuilder allows you to publish and share your forms across multiple platforms. The same type of forms you share through your newsletter, you can make accessible on, let’s say, your social media channels. Publish your form link on your Facebook page. Now tell us what your 10k followers will appreciate more: a 123FormBuilder domain name or your own?

Forwarding internal forms to your employees. Like we mentioned towards the beginning of this post, you can use domain aliasing for the forms you use in your own company for various purposes. Employee evaluation surveys, satisfaction surveys, company events registration forms, training subscription forms are only a few forms to be employed for internal company use. Like for the forms you share with your customers, employee forms would sure benefit of having the company domain alias.

How to set up domain aliasing for your forms

Enabling the domain aliasing feature can be done in just a few steps. For detailed instructions, read our documentation here.

So here it goes. First, you have to create a subdomain on your own domain. Second, you’ll have to add a CNAME record to your server DNS. Allow this some time to get effective. Third, go to the Get Code & Publish section and check the Enable box in the Domain Alias section. The next step is clicking on Add Domain, where you’ll insert the custom subdomain you created with the previous steps. Eventually, just press Save and you’re done – your form will have the domain name you chose.



Stay tuned for our next article in the White Label Series: Extended form branding options!

Image courtesy of imagerymajestic/freedigitalphotos.com

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