There is something all marketeers are after in the online environment, and that’s generating leads if not already selling something on the spot. Although, even making a sell can be considered a lead for future marketing endeavours. However, this article is not ment to define the importance of lead generation, but rather present the correlation between building leads and using popup forms, and of course, describe a simple way for creating popup forms with minimum effort.
Doing The Research
First things first, I made my research in understanding the use of popup forms. What I’ve learned is that the majority of popups or lightboxes that appear on any page through-out the Web contain forms. Usually, these are newsletter subscriptions or invites for certain downloads, such as eBooks or whitepapers, where you need to provide your email address.
But popup forms may prove a life-saver in increasing your conversion rate, be it in acquirining more leads, selling more of your products or signing up new users. However, be careful on how you use popup forms on your website, if you want to be trusted by search engines such as Google. I wouldn’t recommend blocking page content with a popup right after the visitor has opened it. Instead, try doing a research on the average time that visitors spend on the page and adjust the popup to appear at the right time. Use your Google Analytics account to prepare your strategy.
Besides improving CTR, popup forms may be used for other reasons, too. Some bloggers opt to add their contact form in a popup, as it might blend in better with the design of the blog. Some event organizers or workshop trainers, for instance, tend to publish their registration forms in popups, while others prefer to just embed them on their page.
If you want to publish your web form in a pop-up lightbox, there are various lightbox publishing options to choose from. Having your web form pop up on screen automatically has been mentioned earlier, but there are other ways, such as using a link, an image or a button to open the popup only after the website visitor has clicked it.
Creating Your Popup Form
You can pop-up your web form on your web page in 4 different ways:
- By using a custom link
- By using a custom floating button that will follow site visitors as they scroll through your content
- By using a custom image
- By adding a timer that will automatically trigger the popup form
Where you will find these options:
- Go to Publish
- Access the Embed Code tab
- Use the select your embed option dropdown
- Select one of the 4 available options:
- Lightbox – text link
- Lightbox – image link
- Lightbox – floating button
- Lightbox – auto popup
- Click the Customize button to edit your lightbox
I hope this information proved useful, and if you ever have questions related to form building and popup forms, don’t hesitate to speak with us at firstname.lastname@example.org.