7 Creative Ways to Boost Your Real Estate Business

Cristina Petrica

by Cristina Petrica

Whether you own a real estate business or aspire to work closely with this ever-growing industry, here are a few ideas that might be just what you need.

1. Invest in real estate photography

Imagery has never been as important as it is today for selling goods, including property. It would be unwise to underestimate the power of professional real estate photography, as it could make a real difference between you and your competitors. After all, the images presented are the first things people see when looking online for a house to buy.

Architecture photography is amazing. Angles, perspectives, composition, the mastering of lighting… In fact, when looking for a photographer you just might get lost admiring the creative work of architecture and real estate photographers. So don’t think of it just as commercial photography. It’s also a form of exquisite art that will distinguish your style.

2. Become a real estate blogger

Even if there are millions of blogs out there, you can make yours stand out. But only if you are truly passionate about writing or have the means to work with an invested copywriter.

Start by choosing a blogging platform, like WordPress, Blogger or Tumblr. The next step is to contact a web hosting service provider. Then choose a design theme that fits your style. You might want to look into helpful plugins, like Yoast SEO for WordPress, to make sure SEO basics are covered within every blog post.

After that, you can start adding your posts! Make sure your content is relevant, focusing on information on the properties that are up for sale, lease or rent, their prices, the industry trends, and advisory services to people who are looking towards investing in the real estate industry. Of course, not everything you write needs to be all business-oriented – a blog is a fantastic method to express yourself without constantly trying to sell. Minimalism is highly appreciated, irrespective of the platform you use.  

And if you don’t always have those professional real estate photos we’ve discussed earlier, hit Unsplash or Pixabay for free image resources to attract audiences.

3. Become a local newspaper contributor

If keeping a blog isn’t your thing, try writing a monthly column for a local newspaper. Remember not to be overly salesy. As a columnist, focus on showcasing your knowledge on the subject. For example, you could leverage recent city additions or improvements to link them to the real estate field and keep readers informed.

4. Leverage eco-friendly architecture

Home buyers are looking more and more for sustainable design. Green architecture means construction with the environment in mind. It minimizes the negative environmental impact of buildings by providing energy-efficient solutions and moderation in the use of materials.

A green architect should use both common architectural sense and the most up to date technology, e.g. machine learning, solar panels, thermal mass building construction, earth-friendly materials like stone, earth or even recycled waste materials, such as tires, glass or plastic bottles.

5. Create your own real estate app

If you are a software developer, you would greatly benefit from devising and selling a customized application for the real estate industry. Depending on your marketing strategy, you can make money in this field without being an agent or a broker. Especially if you try to attack a gap in the market with an innovative software product. Before you start developing your real estate application, make sure you seek expert feedback using focus groups.  

6. Have some smashing business cards made

Being memorable is key in this industry as in any other. Nevertheless, jaw-dropping branding is a rare bird.

This being said, working with a high-class designer might just be worth it. Opt for unusual business card shapes and textures, be open to experiment and think outside the box. Some of the examples we love include metallic cards, gold embossment, and edges or die-cut shapes with a unique personality. The results might surprise you. 

In general, marketing your real estate business and making sure it stands out from the crowd can help a lot. From your brand to how you interact with your clients, everything should be consistent across your entire brand – it can make all the difference in the world!

7. Use online real estate forms

For busy real estate business owners, data management automation is really not optional anymore. 123FormBuilder’s real estate form templates are easily customizable and embedded in web pages without requiring a developer’s intervention.

Some examples to give you an idea of what we can help with:

and many more.

Besides, we provide a variety of third-party integrations to sync your real estate data with other web applications such as Top Producer, PayPal, Stripe, MailChimp, Google Drive etc.

See our full real estate template gallery to customize the ones you need for your business.


Cristina Petrica

by Cristina Petrica 123FormBuilder

Cristina is a Content Writer for 123FormBuilder. She helps the company communicate the product through blog posts, landing pages, brochures, infographics, and email marketing messages. She's always eager to learn new skills, so when she's not writing she's brushing up on UX Design principles or flirting with photography.

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