The Science Behind Successful Online Surveys – Part II

Cristina Petrica

by Cristina Petrica

Survey design best practices

After building your survey questions – see the previous article – it’s time to think about how to deliver your survey in a way that’s both visually appealing and friendly to navigate for your respondents. That’s why we’ve gathered a few tips to help you get going.

Pick the right survey format

Think about how you want to deliver your online questionnaire. If you choose to show one question per page, that will allow respondents to focus better. It’s a great option if you want to impress your audience with your survey design. Not a great choice for long surveys though. Depending on your needs, opt for a classical survey layout instead. We recommend you to group similar topics on pages of their own – that’s actually easy to accomplish with 123FormBuilder and the repeatable container option.

Branding is always king

Having a clean look & feel is mandatory in an era where internet users are assaulted with new content each step of the way. We have this theory that the survey completion rate is proportional to its appearance. A nice-looking layout, paired with the right imagery will go a long way.

Bonus tip: people can’t seem to get enough of GIFs these days!

And evidently, make sure you use your company’s agreed fonts, colors, and design elements. Our form builder lets you customize everything on your survey, including buttons, borders or paddings. But if you simply don’t have anything, feel free to rely on our theme gallery.

Be nice, be friendly

Make your respondent’s journey as enjoyable as possible. Here are a few recommendations that will help them view and respond with more ease:

  • Use logic jump to show certain questions only based on specific previous answers
  • Show a progress bar of completion percentage
  • Offer respondents the chance to go back on a previous page
  • Check the save & resume option

These are just a few tips to maximize engagement. And it goes without saying that every survey you send out there should be mobile-responsive.

Express your gratitude

Let your respondents know you are thankful for their time and help. For this purpose, you can include a thank you message or redirect them to a custom page upon survey completion. And this page doesn’t have to be a dead end. Here you can include pointers to useful material on your website, play a cute video, or anything else to keep people engaged.

Cristina Petrica

by Cristina Petrica 123FormBuilder

Cristina is a Content Writer for 123FormBuilder. She helps the company communicate the product through blog posts, landing pages, brochures, infographics, and email marketing messages. She's always eager to learn new skills, so when she's not writing she's brushing up on UX Design principles or flirting with photography.

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