Survey design best practices
After building your survey questions – see the previous article – it’s time to think about how to deliver your survey in a way that’s both visually appealing and friendly to navigate for your respondents. That’s why we’ve gathered a few tips to help you get going.
Pick the right survey format
Think about how you want to deliver your online questionnaire. If you choose to show one question per page, that will allow respondents to focus better. It’s a great option if you want to impress your audience with your survey design. Not a great choice for long surveys though. Depending on your needs, opt for a classical survey layout instead. We recommend you to group similar topics on pages of their own – that’s actually easy to accomplish with 123FormBuilder and the repeatable container option.
Branding is always king
Having a clean look & feel is mandatory in an era where internet users are assaulted with new content each step of the way. We have this theory that the survey completion rate is proportional to its appearance. A nice-looking layout, paired with the right imagery will go a long way.
Bonus tip: people can’t seem to get enough of GIFs these days!
And evidently, make sure you use your company’s agreed fonts, colors, and design elements. Our form builder lets you customize everything on your survey, including buttons, borders or paddings. But if you simply don’t have anything, feel free to rely on our theme gallery.
Be nice, be friendly
Make your respondent’s journey as enjoyable as possible. Here are a few recommendations that will help them view and respond with more ease:
- Use logic jump to show certain questions only based on specific previous answers
- Show a progress bar of completion percentage
- Offer respondents the chance to go back on a previous page
- Check the save & resume option
These are just a few tips to maximize engagement. And it goes without saying that every survey you send out there should be mobile-responsive.
Express your gratitude
Let your respondents know you are thankful for their time and help. For this purpose, you can include a thank you message or redirect them to a custom page upon survey completion. And this page doesn’t have to be a dead end. Here you can include pointers to useful material on your website, play a cute video, or anything else to keep people engaged.